Fashion Forward - Designer Kids Clothing Now at Moderate Prices

The old political statement, 'It's the economy stupid' sure rings true today. As in politics, so changes consumer shopping habits for boutique label kids clothes. Three years ago customers of upscale children's clothes rarely turned a tag over to look at price before they bought several thousand dollars worth of back to school clothes because it was all about picking the right labels with the hottest, freshest looks, whether it be European or American. Today, however, the vast majority, including me, do what I call a 'fashion reality check' and broadly look at the price to see if the fashion is being provided at a good value.

A quick check of some of the hottest kids labels shows a great girls coat close to $200 three years ago, but today $100, a fun bright girls summer dress $75 now $35 and an adorable baby outfit $60, now $30. Wow, I'm amazed at the number of kids clothing designers that have restructured their businesses to provide affordable fashion without compromising on quality.

It takes years to effect a successful business restructuring so did all these companies anticipate a soft economy? I think not. The catalyst for change was the big box retailer Target. As one of the nation's largest apparel sellers, Target raised the fashion value bar to new heights and set a standard that boutique labels needed to exceed to remain successful. In essence, branded apparel manufacturers need to provide products to specialty retailers which are cutting edge, fresh, novel, and at a price that screams value in order to remain in business.

This behavior has been extremely positive for specialty store owners because their product mix is still cutting edge, fresh and novel, but it is also represents a compelling value to the consumers of kids clothing. Specialty stores will never compete with Target on price, but with about 2,000 children's boutique label manufacturers pushing the fashion value edge, consumers will find a lot of extremely exciting fashion at moderate prices. Collectively these small upscale fashion designers offer a product mix that could never be produced for the mass market.

Thank you Target, you made the upscale kids clothes industry change for the better! And just in time for a softer economy.

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Go For the Most Fashionable and Comfy Women's Sportswear

Women today are as independent as men. Earlier women remained confined in their home and took care of their family and kids. But nowadays you can find women doing everything right from making food to going for a job. They have come at par with men in various areas. They have also entered the world of sports and actively take part in various indoor and outdoor games with great enthusiasm and energy.

Moreover, they look gorgeous in whatever they wear. One can't ignore women like Sania Mirza, Ana Ivanovic and Sania Nehwal who look stunning in their sportswear. Apart from some serious women athletes there are many women who enter sports just for fun or to stay fit. And these days women are very selective when it comes to sportswear. They want them to provide adequate coverage and be comfortable as well. Due to increased number of women getting into sports, many sports experts and manufacturers have begun developing right clothing for them.

That's why the market is flooded with various brands and companies that have introduced stylish range of Women's sportswear. These days there are many stores that sell Women's sportswear, but women should buy branded sportswear in order to feel comfortable and compete properly in sports events. Online shopping is the best way to find a comfy Women sportswear for yourself.

There is nothing wrong in paying some extra money to buy the most fashionable sportswear for yourself. Through online shopping you can get branded Women's sportswear like shorts, T-Shirts, shoes, socks, skirts etc. You can can find sportswear for various type of women's sport activities like golf, tennis, aerobics, fitness activities etc.

So, all women into sports activities must buy the most comfortable and easily available women's sportswear from the nearby stores or they can log on to the best online shopping site that provides the latest and most fashionable sportswear.

About the Author:-

Matthew Watson is an expert writer in the field of online shopping and product descriptions. At present he is writing dedicatedly for a popular online shopping portal offering online beauty products, men winter jackets, Online Shoes Store for perfect experience of shopping in America.

New Look For Fashion Eyewear

In today's fashion world, there is plenty of room for fashion eyewear thanks to celebrities who have made them such a prominent fixture. No longer can you pick up a pair of sunglasses from CVS and be satisfied. In fact, even if you are wearing prescription sunglasses, there is even now a high market for designer frames! Even those who have to wear glasses are second guessing their picks worrying that Guess frames are not as popular as they use to be and that they will have to update their look accordingly. Eyewear is an important part of our lives now, and there is no reason why it would escape the eye of the fashion world.

Sunglasses in particular are gaining in designer popularity thanks to their constant presence on star's faces. Tom Cruise can be blamed somewhat for starting the craze, since he seems to almost never appear in public without them, and every male in America would love to be the suave, collected, attractive, powerful man they have seen on the silver screen. Since they know full well that they will never reach Tom Cruise level fame, they strive to emulate his air and for a few seconds in time, feel empowered to be wearing his same designer sunglasses, as if a little part of him is in them now because they can buy his glasses.

This trend is not limited to Cruise, but is a fan trend for all celebrities since due to the bright glares of the camera you almost never see any celebrity photographed who is not wearing a pair of shades, and designers know how to market their product. What they do is hand out their glasses for free to the celebs so that they land in the tabloids wearing the glasses and thousands of adoring fans will pick up the designer glasses so that they will look as cool as their favorite celeb. Part of the reason fans pick sunglasses, is because so many other pieces of their celebs fashions, clothing, hair, purses etc are either unattainable or too expensive for them to dream of ever purchasing, but sunglasses, although still way overpriced as compared to replicas, are something they can tangibly save for and purchase.

Another reason why there are so many new fashion sunglasses now, is due to the world of rappers who keep introducing new shades in their music videos for the public to latch onto. Take for example the shutter shades Kayne West wears in his music videos, they are now available in almost every club despite the fact they hold no real value towards working as actual sunglasses or sunglasses in general, and yet people pay for them. Why? Because fashion eyewear is cool now, thanks to celebrities.

When shopping for fashion eyewear and designer sunglasses make sure to checkout wholesale companies selling the goods. CTS Wholesale Sunglasses is a direct importer of replica sunglasses with very low wholesale prices.