It's easy to see why we might think in these terms. We look at the expensive shops that are maintained by traditional retailers, with their high profile locations and teams of sales staff, and we realise that they must have high overheads. Those higher costs will surely be passed on to customers in the form of higher prices. That certainly doesn't seem like good news for the rest of us.
Our expectations that prices should be lower online, where retailers should have lower overheads, are often reflected when we come to make a purchase. We may well see that prices are lower when we use online retailers. It often helps that we may have access to a wide range of tools that can help us.
Many of us have become used to using price comparison websites, review sites and discount codes to ensure that we get the best possible deals. But is it only the cheaper prices that lead us to shop online? It's certainly a factor that many people mention, but some would say that there's another key factor that many people tend to forget about.
That additional factor is that shopping online is often less time consuming and more convenient. It's something that I've noticed in recent months when shopping for shoes. I don't live particularly close to any traditional shoe stores, which often used to make things difficult.
If I was looking for a new pair of shoes then I'd have to jump into my car and drive for thirty minutes to get to the nearest store. The internet has really transformed the way that I look at shoe shopping.
These days I can simply shop from home, choosing shoes without needing to head into town. I'm not just saving money - I'm saving time too. It's an advantage of internet shopping that we can sometimes forget, but it's certainly worth remembering.
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