The History
The French designer Jean Louis Henri Bousquet, the son of a sewing machine salesman and that since childhood has always been involved in the fashion world, began his career as an apprentice tailor. He created the brand CACHAREL in 1962 in Paris, founding the company with the same name two years later. The chosen name derives from a small duck (Anas querquedula) from the region of La Camargue. His first collection, called "blouse", presented in Paris, was full of charm, introducing a trendy young style, lightweight and colorful, with discrete patterns and a tone of romanticism. In 1963 the designer made the cover of ELLE magazine, projecting the brand Cacharel internationally. Their designs and extremely feminine and smooth creations, with sensitive and delicate tones, made of fine materials and an authentic harmony, contributed to the success of the brand.
Among the contributions of Cacharel for the fashion world there are the shirts with floral prints, skirts, pants, shirts and miniskirts of Chiffon with three folds on each side. He was also responsible for creating the turtleneck, which became a reference for a generation of women. In 1969 the brand decided to diversify entering the world of fragrances with the launch of its first perfume. It was the beginning of the establishment of an empire in this segment. In the 70s the stylist started using prints inspired by the weaving patterns of Orient and Africa, and immortalized the prints "Liberty", with wild flowers, small and delicate.
It was also during this decade, in 1975, that French brand sought L'Oreal for it to create a striking perfume for CACHAREL. The result was the launch in 1978, of the perfume Anais Anais, a flower essence, whose name was inspired by the Persian Goddess of Love, and was elected in 1981 the best perfume in the world, becoming a true icon of the brand. Shortly after-wards, in 1980, it was launched their first men fragrance, the Cacharel Pour Homme. In the following years many other perfumes were launched successfully as Lou Lou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria and Amour.
In late 1996, Jean Bousquet, chief executive and creator of the brand, decided to regain control of the company, having dedicated 13 years to the political career. During this period, he was elected deputy and held for two consecutive terms, in the City of Nimes. His goal was to convert Cacharel again in one of the leading brands on the market with a simple idea: reinvent a general fashion copyright, at affordable prices, to compete with the major international releases of the biggest industries of fashion.
In 2000, the couple Ignacio Ribeiro (Brazilian) and Suzanne Clements (English) took over the French fashion house creative department. The first work of the two could be seen in the following year when the spring / summer collection was presented, with the great mission to innovate while rescuing CACHAREL style. The traditional brand chose the Carrousel du Louvre in Paris to present its spring/summer collection. It would be just another show, like many others, except for one detail: the CACHAREL awakened from a deep sleep that lasted over 20 years. During this time the brand had been absent from major events, the largest showcase to the segment of ultimate fashion. In that time, CACHAREL earned the nickname of "Sleeping Beauty" of the fashion world. In the hands of the duo, the style of the house CACHAREL had a real rejuvenation. Marketing campaigns, stores layout, coordination of releases and even window dressing, nothing was done without the approval of the pair. Besides the women fashion - made up of about 200 000 pieces at an average price of U.S. $ 200 - the duo bet on other items incorporated into the brand: men clothing and accessories (neckties, scarves, shoes, women underwear, among others).
In 2007, the couple was replaced by the English Mark Eley and the Japanese Kishimoto Wakoko. In the following year CACHAREL celebrated its 50 years of living with a long parade in the Carrousel du Louvre in Paris. Divided into two stages, the presentation under the control of the duo, known as the "Eley Ishimoto," first showed the new proposals of the brand, that today makes a lot more success with its line of accessories and perfumes than with the clothes themselves. The second part was devoted to a retrospective of the work of Bousquet, with bold colors, and many micro floral prints, a very strong trait of the original creator.
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